Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.
Are you an artwork shop owner, printing agency startup or a web design firm? Then send me message via WhatsApp to discuss more about your project details.
Shawn Effect is a renowned graphic design, Web design & development service provider. It boasts more than 10 years of experience in the graphic design & web development industry serving lots of global brands.
Shawn Effect is a renowned graphic design, Web design & development service provider. It boasts more than 10 years of experience in the graphic design & web development industry serving lots of global brands.
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